Learn how every step brings an animation to life and why each half is essential to the project’s success. This guide explores prime animation software program for beginners and professionals, from 2D to 3D, helping you choose the perfect device for your storytelling imaginative and prescient. Discover features, pricing, and professional tricks to bring your animations to life. Everyone starts because the rookie sooner or later, trying to determine out how things truly work round here. New systems, unfamiliar faces, unwritten guidelines (that no one mentions within the handbook).
I’m Viktor, a branding and technique professional with 13 years of experience helping companies create powerful narratives that drive results. I’ve worked with high manufacturers throughout industries, helping them turn summary ideas into model stories that make an influence. Lauren believes the individuals your brand serves ought to have a seat at the desk, making decisions. “Part of the reason plus-sized brands have largely failed prior to now is they’re not based or run by plus-sized folks,” she says.
In-person connections, corresponding to experiential occasions and workshops, present alternatives for real interactions and relationship-building. Immerse your viewers in your world with partaking video content (It actually is king). There are myriad methods you can use to successfully tell your model’s story. The trick is to employ a mixture of all the mediums to seize attention.
Do you want your readers to join your services or do you want to merely educate them? It’s only when you’ve absolute readability on what the top objective of your story is, are you capable to create an impactful one. This might be anything—fear, anger, joy, thrill, shock, or some other emotion that motivates, strikes, or makes the reader feel one thing and join with your brand. Similarly, Dyson’s story was based on leveraging know-how to revolutionize house enchancment merchandise, thus making them the popular selection among youthful consumers. Planning the subsequent steps in a creative or advertising technique, reflecting forward momentum and decision-making.
From quick either/or inquiries to side-by-side visual comparisons, polls offer brands a chance to gather suggestions, check ideas, and construct stronger connections with their audience. This interactive format enhances different storytelling tools by delivering immediate insights. Gamified experiences are versatile and could be adapted throughout various platforms, from cellular apps and websites to social media and in-store interactions. For example, Storyly enables brands to create interactive, personalised, and shoppable content material immediately within apps and websites 15. Footasylum used this platform to enhance its homepage experience, reaching an 18% increase in click-through charges, a 21% drop in exits, and an 8% enhance in conversions 15.
Through thought-provoking videos and tales, Dove showcased real girls with unique stories, struggles, and triumphs. By specializing in character growth, Dove successfully engaged their audience by tapping into relatable and authentic narratives that resonated with people’s private experiences. To create a successful brand identity through storytelling, it’s essential to maintain a quantity of key suggestions in mind. These case research exemplify how storytelling can elevate a brand’s identification and create a long-lasting impression on its audience. In the realm of brand storytelling, the creation and use of characters function a robust conduit for connecting with audiences on a human level.
Your viewers may not find it funny when you inform a funny story with a scowl and crossed arms. Ask your self which details are necessary for the reader or listener to understand. Filter out the “must-have” information from the “nice-to-have” info.
Visionary Brand Storytelling – This sort of storytelling focuses on the future of a brand and its targets. For example, a tech- firm will concentrate on its services page rather than specializing in the history of the company and how they began their company. Audience-Centered Brand Storytelling – This kind of storytelling focuses on what the viewers needs and offers them with worth via advertising campaigns. Differentiation – By telling a unique story, a model can differentiate itself from rivals and establish a definite brand identification. A story about rebellion and disruption will look very completely different from one about peace and safety. The narrative guides the design decisions to make sure they emotionally align with your message.
They faucet into the universal desire to beat obstacles and achieve greatness. This approach speaks to a wide range of individuals, not just sports activities stars. “When I opened up about my life, I found a supportive group that cheered me on and offered advice, critiques, and shoulders to lean on.” What sticks with you longer – a listing of details or a story you possibly can relate to? By opening up about your journey, you let others see themselves in you.
Connect with us to debate how we are able to deliver your brand story to life via experiential marketing that resonates together with your viewers. These strategies work best when put into apply through actual brand experiences. The following case studies from our work present how completely different narrative approaches handle particular brand objectives while engaging audiences by way of multiple touchpoints. Creating alternatives for patrons to share their experiences requires thoughtful planning and comfortable environments.
To implement storytelling in your advertising, start by defining your goals and understanding your audience. Develop your brand’s narrative, identify compelling story ideas, and craft your stories with care. Choose the right channels to share your tales, actively interact your viewers, and measure the results to repeatedly refine your strategy. These examples show the facility of storytelling in advertising. Utilizing the benefits of storytelling allows you to create more engaging, memorable, and effective advertising campaigns that drive actual outcomes for your small business. Now let’s take a look at the vital thing components that drives storytelling in advertising.
By 2025, personalization will affect 80% of buying selections, in accordance with a research by McKinsey. Consumers crave bespoke experiences that align with their distinctive preferences and needs. Engaging visuals and compelling storytelling encourage you to mirror in your challenges, inspiring you to push via adversity. Through brand story marketing, Eva Stories successfully educates and evokes younger audiences about historic occasions. This campaign highlights the challenges athletes face, showcasing their perseverance instead of simply their victories.
Your story must evolve while keeping its core essence—adding new chapters with out losing genuine connection. On the opposite hand, when clients experience a roadblock in their journey with you, they’ll let you realize by mentioning you or commenting on your posts. Whether they have a buyer care concern or disagree together with your approach to social media activism, think about negative feedback a learning alternative.
Through curated newsletters and personalised content, brands can have interaction directly with their audience, fostering a sense of neighborhood and loyalty. Utilizing numerous platforms allows brands to diversify their storytelling strategy and adapt to shopper preferences. Incorporating these interactive elements aligns with the broader purpose of brand storytelling techniques to create memorable and impactful model encounters. Engaged audiences are extra probably to type lasting impressions and advocate for the brand, driving each attain and recognition. Authenticity in brand storytelling refers to the genuine illustration of a brand’s values, mission, and character. This credibility fosters belief amongst shoppers, as they more and more seek to attach with brands that resonate with their beliefs and experiences.
Want your small business to stand out from the four,000 to 10,000 adverts shoppers see daily? The problem is guiding their ardour and honing their expertise to funnel into high-quality referrals and, finally, drive gross sales. A good “us” story aims to build a neighborhood and a set of collective values, and share how these values happened. If you might be able to get more visitors to your site with high quality model tales revealed consistently, try our Content Builder Service. Set up a fast session, and I’ll send you a free PDF model of my books. Get began today – and generate extra visitors and leads for your corporation.
Continuously refining your brand narrative requires a proactive strategy to gathering and analyzing buyer suggestions and market insights. By conducting common model audits and monitoring trade developments, you probably can identify alternatives to adjust your story and messaging to raised resonate with your target market. This iterative course of ensures that your model stays in sync with the ever-changing wants and expectations of your prospects. Another strategy is to tap into the universal themes and experiences that unite us as people. Share tales that discover the thrill, struggles, and aspirations that your audience can relate to on a personal level. By pertaining to these shared emotions, you create a way of empathy and understanding that draws your audience nearer to your model.
But instead of narrowing it right down to a single reply, this time, select the highest three that apply to a broad variety of your clients. Maybe your clients are seeing gradual development or cash spent on advertising with no ROI (if promote advertising services). Aristotle confirmed us how each half performs a job in driving the narrative forward to create a whole, fulfilling story with a clear plot arch. Swank Salon supplies a soothing, stress-free, and tranquil experience for each consumer. We felt it was on us to mirror that experience when requested to construct out the corporate web site. Stories that trigger specific feelings—joy, inspiration, nostalgia, or empathy—create impressions that stick.
It allowed customers to visualise a full-scale automobile mannequin in any setting. The marketing campaign reached 890,000 individuals, with users spending an average of 28 seconds interacting. It delivered almost triple the ad recall, an elevenfold increase in model favorability, and a sixfold boost in brand recommendations 4.
These tales contact upon a quantity of issues, individuals, themes that concern the outside, journey, activism, and more. Patagonia uses authentic storytelling to attract customers in and entertain them. While a brand could additionally be good at telling tales, with out understanding how its viewers listens to these tales, it can’t ensure its strategy of storytelling shall be successful. As a brand, it is very important establish the obstacles that might be barring the story or message from reaching the viewers.
Characters also have to have objectives and challenges and should demonstrate development throughout their journey. Learn tips on how to develop your unique model voice, design an attractive web site, and create content that grabs attention with a little help from us. If the problem of weaving authentic tales that effectively communicate how you solve your customer’s problems appears daunting, ClearBrand is right here to assist. List what’s included, whether it’s a bodily product or a service.
Storytelling is a strong device in model advertising, because it faucets into the emotional core of consumers and creates a deep connection. By understanding the psychological influence of storytelling, brands can interact their audience on a profound stage. Stories have the power to construct trust and establish an emotional bond, going past product features and advantages.
Mign’s sales deck highlights the digital shift in musculoskeletal injury recovery, emphasizing the transformation from mass production to customized care. A peer envy story should current the initial problem, the journey to beat it, and the ultimate enviable outcomes. Yet the reader should feel they’ll attain similar or higher results by following an analogous journey. Your viewers doesn’t care about your story, and so they don’t care about your product. Most importantly, don’t go away your audience with the belief that they want to take action without offering them an instantaneous way to act. But you stop some of the way through it, leaving the viewers in suspense.
Use dialogue to disclose information about the characters, their motivations, and their relationships. By creating memorable characters by way of dialogue and character development, you can also make your story extra relatable and engaging. To create rigidity and suspense, consider pacing your story effectively. Slow down during moments of anticipation and speed up during action-packed scenes. Every audience is unique, with completely different pursuits, preferences, and values. By understanding who you’re talking to, you can tailor your story to their needs and capture their consideration.
Through varied channels, Disney nurtures its model storytelling, connecting generations of fans and guaranteeing that the magic by no means fades. The model also shares athlete tales and behind-the-scenes footage on social media, enhancing its genuine reference to followers. Red Bull’s model storytelling spans multiple channels, together with social media, YouTube, and Red Bull TV, the place it showcases breathtaking stunts and excessive sports events. Content ranges from cliff diving and mountain biking to skateboarding and breakdancing, appealing to those who worth excitement and resilience. A standout second was the Red Bull Stratos marketing campaign, featuring Felix Baumgartner’s leap from the edge of area, which captivated tens of millions and embodied Red Bull’s “providing you with wings” promise. Red Bull has established itself as a brand synonymous with adrenaline, journey, and the joys of pushing human limits.
Through storytelling, your personal brand turns into a compelling story that individuals are eager to observe. The marketplace of total commerce has never been quite so crowded. Even a quick look on line demonstrates how valuable a real story a couple of model may help set a enterprise or product apart; the smallest of niches may be overrun with options. Stories assist set brands apart on this crowded marketplace by connection along with your audience on an emotional degree. This may be completed using firm stories or buyer stories, provided that a constant message of humanity is being delivered. Measuring the impact of your model story may help you identify if your campaign is resonating along with your target audience and spotlight factors of interest.
From there, tease out your story and evaluate it to make sure all the important thing factors are hit. Be sure to test your story before releasing it to ensure that it has the specified impact on readers. If you presumably can afford the luxurious, then a spotlight group is a great way to get suggestions on which story creates a stronger emotional connection. For the needs of this, it’s perfect to have two variations to compare. If you are a smaller company, then simply creating two opposing internet pages may help you A/B check your copy. Or launch one video on social media and measure the responses to help identify if you’re heading in the proper direction.
Through their advertising campaigns and user-generated content material, Airbnb shares stories of travellers forming meaningful connections and experiencing genuine moments during their stays. Their brand narrative evokes a sense of journey, exploration, and human connection. Learn how case studies construct belief by way of relatable storytelling, real information, and emotional connections with potential clients. Following ServiceNow’s strategic embrace of thought management, one other business leader, Volvo Penta, has made waves via its progressive use of video storytelling.
Storytelling is an historical art that has been used to move down knowledge, tradition, and values from one era to the next. In the realm of marketing, storytelling serves as a powerful tool to captivate audiences, evoke emotions, and in the end drive shopper habits. Engaging narratives can transform how prospects perceive a model, fostering a deeper connection that transcends the strictly transactional.
Behind-the-scenes (BTS) content provides audiences a glimpse right into a company’s internal workings, fostering transparency and constructing belief with prospects. This type of content satisfies audience curiosity, provides a peek into the inventive course of, and presents the brand’s human aspect. It’s important to craft these stories with a clear structure, compelling plot, and relatable characters.
Focus on the human facet of your model, highlighting the individuals and relationships that make your corporation tick. This model storytelling connects with athletes and builds model awareness and loyalty. You might not ever have Nike’s $4.1 billion advertising price range, however you can learn from them and start reaching for the substance of their storytelling. Our founder, Jordan Ryskamp, a StoryBrand Certified Guide, is dedicated to serving to companies craft narratives that resonate. We focus on creating high-quality, well-tested web sites that function the right platform for your model story. Successful model storytelling is all about creating a narrative that resonates with the viewers.
By understanding what resonates with your audience, you can choose tales that align with their values and seize their imagination. Canva is an easy-to-use design platform that permits you to create a variety of visible content material, from social media posts and infographics to presentations and canvas artwork prints. They have the ability to evoke particular emotions and set the general tone of the narrative.
According to neurobiologists who researched this subject, our brains are programmed for tales – even lighting up certain parts like the sensory cortex while engaged with narrative inputs. In a continuously distracted world, getting people to pay attention to you takes lots of work. However, if you tell an exciting story, people pause scrolling via their telephones or laptops to listen. Long in the past, manufacturers relied upon one-way promoting that shouted their messages into the void. They would interrupt us with billboards, TV commercials, radio advertisements, and so on. But we stay in an ad-blind society now; most of us are jaded by the exhausting promote.
Melandrina set the vision for Palalon Marketing Consulting with a give attention to building sustainable, data-driven progress methods for contemporary businesses. She ensures each project reflects our values of clarity, efficiency, and measurable impact. “By personalizing the narrative, persons are more likely to join with and bear in mind the story.” For brand tales, this implies leaving your viewers feeling pumped up, understood, or ready to act. “By personalizing the narrative, people are extra prone to connect with and keep in mind the story of a specific animal than statistics about animal cruelty.”
Using literary devices in your brand storytelling will only make your messaging extra compelling and drive viewers buy-in. Let’s discover how companies right now are leveraging highly effective brand storytelling to create deeper connections with their targeted audience and foster a loyal and invested shopper base. With highly effective model storytelling, your organization can nurture a deeper emotional connection with your viewers, stand out among the many competitors, and foster a loyal consumer base. Develop content that captivates and resonates along with your audience.
As a outcome, you can improve consistency and comprehension, which in flip boosts engagement.
This permits the brand to level out me what the automotive can do and what terrain it may possibly drive in. When I’m satisfied I can’t write a tight story, I remember that this ad made it happen. The begin of the advert is an introduction to the model and the Wayfair neighborhood setting. In the tip, everybody will get distracted trying to find the perfect chair to match their vibe.
Similarly, Warby Parker’s “Buy a Pair, Give a Pair” initiative highlights accessibility, rooted in a founder’s private experience. TOMS Shoes exemplifies this with its “One for One” model, the place every buy helps these in need, marrying shopper spending with social impression. Emphasise inspiring motives, important dangers taken or notable obstacles overcome on the journey rather than simply factual timelines to spark interest. Install large vinyl murals or framed photos depicting the brand’s origin story at retail locations. Print the journey behind your choices immediately onto product packaging.
This doesn’t mean each single piece of content material must be a carbon copy of the last. Imagine if Nike, identified for their message to “Just Do It”, abruptly began pushing a completely completely different narrative about luxury and exclusivity. Consider how Warby Parker tells the story of its founders’ quest to create affordable, trendy eyewear. This narrative not solely explains the brand’s origins but additionally reinforces its dedication to accessibility and social good, making the founders’ story an integral part of the brand’s identity. So, get to know your viewers, create actual characters, share authentic stories, use vivid particulars, and show the transformation.
Stay inside your company’s real truths, character, and ideas when storytelling. Don’t emulate others’ fables or chase virality on the expense of staying true to your essence. The second you prioritise fiction over truth is when things go awry. Treat your narratives as living, respiration belongings to nurture, not codified gospel repeatedly. Have dedicated house owners liable for injecting new perspectives, highlighting model storytelling by way of novel channels and media, and evolving tales to stay culturally related.
One Berkeley examine discovered that the mind produces a neurochemical referred to as oxytocin—sometimes known as “the love hormone”—when folks watch or hear a moving story. Oxytocin creates emotions of empathy and compassion, and better levels of the hormone are shown to provide generosity and belief. A favourite Christmas film or a family story passed down via generations is commonly the magical reindeer dust on the entire experience.
Learn how activation effectiveness metrics reveal what resonates most together with your target audiences. Social proof amplification happens naturally when clients share constructive experiences with others in real-time. Brand storytelling is the act of utilizing an emotion-evoking narrative to connect your brand to clients, with a concentrate on creating empathy by aligning your model values together with your prospects’ values. Making your prospects the protagonists of your brand’s story is a good way to build a robust group and enhance engagement. Letting them be the star of the show will inspire them to remain loyal to your model.
Explore the essential differences between natural and paid social media strategies to effectively grow your brand and interact your audience. Unlock growth on your small enterprise with essential social media advertising methods that join, interact, and drive results. On the opposite hand, gamification adds a component of enjoyable by integrating game-like features such as challenges, rewards, or level methods. These playful interactions not solely maintain clients engaged but in addition construct stronger loyalty to your brand. Many brands start with small-scale pilot tasks to test the waters. For example, Škoda and Ford partnered with ServReality to create VR automobile simulators, allowing customers to discover new automobile fashions on-line.
The marketing campaign allows viewers to study about the issues and the entrepreneurs’ solutions, making a win-win scenario for all parties involved. This great example of name storytelling positions Salesforce and FORTUNE Brand Studio as corporations that care about ESG investing and support revolutionary solutions. The storytelling in this case is especially attention-grabbing because it’s a half of a wider general technique. Because it mirrored actual life, the search bar wasn’t only a product; it was a witness to the world. A silent thread by way of one person’s journey from curiosity to love to fatherhood.
With several campaigns like their famous Real Beauty Productions and the Dove Self Esteem Project, Dove continually promotes real beauty by celebrating inner beauty and confidence in all girls. Everything we are trying to perform, from capturing attention to constructing emotional bonds with customers and driving habits, is what storytelling does best. Build your story on STORYSOFT, create trackable campaigns, generate short URLs for straightforward story sharing, and consider analytics from the easy-to-use storytelling dashboard. We wanted to create advertising campaigns that broke by way of the marketing muddle, captured consideration, constructed loyalty, and drove sales.
It helps them stand out in a crowded market by constructing real connections with their community. Embrace effective methods and methods to elevate your message. Brands should focus on a central theme that aligns with their values. This helps create an interesting narrative that resonates with the viewers. It offers insights into what individuals discover significant about the model.
Regular interplay not only builds group but in addition turns followers into model advocates who can share your narrative additional, expanding your reach. Master these storytelling techniques—creating characters people care about, painting vivid scenes, and constructing tension and payoff—and you’ll craft brand tales that captivate and convert. Play around with the following pointers, and always keep true to your brand’s voice and values to create stories that actually resonate. A well-crafted visual story is designed to make people feel one thing. Color psychology, expressive imagery, and symbolic design elements all contribute to emotional impression. Brands that evoke robust emotions see engagement rates double, showing that feelings drive motion.
Interactive storytelling is an more and more popular methodology to engage audiences in visual storytelling. By incorporating interactive components and motion, brands can create an immersive and interactive expertise for their viewers. This not solely enhances the engagement metrics but additionally enables the audience to actively participate in the narrative. Story advertising is the practice of building a series of constant narratives that assist place your model over time.
Employ social media analytics to gauge the attain of your narrative. Listen, adapt, and refine your story, ensuring it continues to resonate together with your audience. This quantum technology-driven crypto trading app needed an identification that matched its cutting-edge nature while remaining approachable. The visible storytelling centered on futuristic branding, bold shade psychology, and interactive design parts that guided customers via the platform with ease. A custom emblem combining quantum and blockchain themes reinforced trust and innovation. Infographics simplified market data, whereas movement graphics created a dynamic experience that stored users engaged.
Effective storytelling can humanize a model, making it extra relatable and memorable. This article explores techniques for crafting compelling narratives that resonate with audiences, particularly in hospitality, retail, and B2C industries. Mastering model storytelling is crucial for constructing a strong model identification, creating emotional connections, and differentiating your model in a crowded marketplace. People reply to real-life challenges, relatable characters and genuine, compelling narratives.
In today’s enterprise world, storytelling is essential to create a deeper reference to the viewers. It goes beyond product promotion, helps build belief and emotional connection, and drives sales. This is the second pink thread which focuses on your corporation ideas, rather than your values. This signifies that you should keep your model values, and compelling brand storytelling techniques in mind, nurturing a cohesive and interesting narrative on your audience.
One sort is known as ‘Overcoming the Monster’, and it usually involves the underdog eventually conquering their most important problem. The earliest recorded stories – the Bible, historical mythology, and philosophy – are still extensively learn and explored at present. Your story must be attention-grabbing and artistic – find an angle or perspective that makes it stand out from the remainder.
Off the clock, she enjoys long walks and a pint in a comfortable nation pub. Take a have a look at some of these awesome examples of brand name storytelling carried out proper. Research has discovered that 82% of world web site visitors got here from video – and this can be achieved online in seconds! If you craft your brand story properly, it has the potential to endure over time, being instantly recognizable and memorable to your viewers.
Patagonia is a superb example of a brand leaning into authenticity. Some of their values embody high quality, integrity, justice and environmentalism. In 2023, an AI-generated satirical commercial for “Pepperoni Hug Spot” went viral, utilizing parts of Pizza Hut’s visible identification.
From business presentations to advertising campaigns, storytelling methods are being employed in numerous fields to captivate audiences and leave a lasting impact. Utilizing a selection of media, from social media posts to infographics and conventional advertising, enhances the ability to convey complicated messages in an attractive and memorable method. Whether by way of photos, stock videos, or reside streams, social media permits marketers to interact with their audience in real time, providing a unique platform for interactive storytelling. Maintaining a consistent fashion, tone, and branding throughout all visual content material establishes a powerful brand identification and makes your organization and content material more recognizable. In advertising, visual storytelling has turn out to be an indispensable device, helping brands stand out, connect with their viewers on a deeper stage, and effectively talk their worth proposition.
For occasion, platforms like TikTok and Instagram are excellent for a youthful audience, while LinkedIn is best fitted to B2B promotion. Emotions play an important function in decision-making, and your brand’s story ought to faucet into this emotional resonance. By creating an emotional connection together with your viewers, you’ll have the ability to construct brand loyalty and encourage repeat business. Think of it as sharing a personal experience – it’s relatable, it’s authentic, and it’s memorable. The 8 mind-blowing model story examples we explored show the impression of effective storytelling on model picture and success. Nike’s Fueling the Passion campaign impressed athletes worldwide, while Coca-Cola’s Spreading Happiness adverts created emotional connections with consumers.
Visual storytelling allows luxury manufacturers to showcase their products, craftsmanship, and attention to detail in a fascinating and memorable way. By using visuals successfully, luxury brands can create an immersive experience that transports consumers into the world of the model. At the heart of any profitable digital storytelling campaign is a compelling model narrative. A brand narrative goes past selling merchandise; it communicates the model’s values, heritage, and distinctive selling proposition. Through digital narratives, luxury brands can reach a wider viewers, connect with shoppers on a more personal degree, and create a sense of neighborhood among their customers. Digital platforms present luxury manufacturers with the opportunity to transcend geographical boundaries and have interaction with shoppers from all over the world.
Storytelling binds your followers to your model as a end result of tales trigger feelings. Moreover, our brain is made to recollect stories better than facts. SoulCycle offers a tribal, transcendent experience with every exercise. We laugh, we cry, we develop – and we do it collectively, as a community.” There’s the promise of real motivation and a way of belonging. The high-powered exercise almost turns into an afterthought to the excitement of signing up for a SoulCycle cardio party. In motion pictures or videos, the colour sets the tone of the story, even when the actors don’t say a word.
So, while facts and figures talk credentials, storytelling builds relationships. When you narrow out unnecessary details and concentrate on the primary message, the story turns into clearer and simpler to grasp, helping individuals connect better with the message. A strong image can show emotions that words generally simply can’t seize. This storytelling technique in films introduces challenges that the characters must face, which helps maintain reader curiosity. Tumisang Bogwasi, a 2X award-winning entrepreneur and is the founder of The Brand Shop, specializing in progressive branding strategies that empower businesses to face out.
A dramatic depiction of the brand’s creator’s life, it felt extra like a movie trailer than an advertising campaign and took the promoting world by storm successful quite a few awards. Now that you’ve learned what tales are and why they’re essential, let us look at manufacturers which have mastered the artwork of marketing storytelling. Storytelling helps to evoke empathy in your campaign content material, making your brand more trusted, relevant and favored by your audience.
Post about your company historical past, behind-the-scenes, charity work, and your compassion for social values. A nice example of Facebook storytelling is the Humans of New York Facebook Page. Their posts are fairly lengthy and require individuals to click “See extra,” but they get significant engagement.